24 Feb

Churnalism or news?

24. February 2011 by Jason Turner

We are proud to reveal our involvement in ‘Churnalism’, recently featured in the Guardian!

Churnalism.com is a new website that promises to shine a spotlight on “churnalism” by exposing the extent to which news articles have been directly copied from press releases.

We were asked by Chris Atkins (an independent film maker) to help him expose lazy journalists that copy and paste directly from press releases without investigating their sources. To do this Chris needed a fake PR agency with a fake site and that’s where we came in. The fake company is called Edge Seat who are supposedly based in the Old Truman Brewery in Shoreditch.

In terms of design the only brief was that the site had to fit in with similar PR companies’ sites so as not to gain any unnecessary attention or raise any alarms; a quick site with a corporate logo and very allusive content.

4 Faced with a fairly bland brief, Greg had an idea to help inject some fun into the project. One of the most influential men in the media today is Rupert Murdoch and in honor of this Mr Murdoch was proudly selected to be the sole inspiration for our logo. After selecting a portrait and pixelating it we had a rather abstract image, to which we added a little typography and bang… Edge Seat’s corporate identity was formed.

churn The bottom bar on the site is also made out of some of our favourite celebrities who feature heavily in today’s news. This was achieved by using the same process as the logo. On a serious note, we did the site on the quick to show how easy it is for anyone to make their own “PR” agency.

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