Find Your England Footylike
Face-recognition tool for football fans
Client: FA / Dare
Brief: Coinciding with a busy summer of international football, and to help generate interest in an FA competition to win England season tickets, we were asked to produce a fun soccer lookalikes game by our agency client, Dare.
Insight: Using the face.com API, the mini-site analyses users’ photos to match them with the England player they most resemble. With a database of past and present players from both the England men’s and women’s teams, the resulting ‘Footylikes’ are fun, sometimes surprising — and hard not to share.
Delivery: An HTML5 build let users access images directly from Facebook, so we were able to reach as many people as possible in an efficient way. It’s a great example of how we and our client partners are improving brands’ relationships with customers by spreading engaging messaging through social networks.