Fold Booth

Face-morphing mobile App

Client: Disturb Media

Brief: Our friend and top Digital Strategist Luis Carranza had a brilliant idea for an iPhone App that we couldn’t resist getting our teeth into.

Insight: Fold Booth has a simple premise — take a photo with your phone, or choose any other image, and then manipulate it. As the name implies, you do this by virtually ‘folding’ the image on screen, just like you would with a piece of paper.

Delivery: We’re the kind of team who likes to take on fun, experimental work as often as we can. So Fold Booth was swiftly crafted around other projects — and the results were beyond anyone’s expectations. The app has a personality all of its own and we like to think we’ve perfected it over subsequent versions. The supporting site houses a gallery of user-generated submissions, where you can never be sure what you’re going to see next! It’s now available from the App Store.

Skills: Concept, Design, iPhone App