Kellogg's Digital Outdoor

Moving image brightens up commuters' mornings

Client: Kellogg's

Brief: We were asked to help Leo Burnett extend the breadth of an above the line campaign for Kellogg’s Corn Flakes by producing the digital outdoor components.

Insight: Available assets were restricted to the creative used within the press ads. So we took the opportunity to do something interesting and appropriate with them.

Delivery: Adamant that the content shouldn’t be static, we took the existing artwork and set about investigating how we might manipulate it to create a sense of motion. Through the careful use of image distortion, retouching and post effects, we created a subtle sense of movement, giving the pieces a feeling of super-slow-motion film that suggested watching a tiny moment in time. Our clients were delighted with the result and the execution was all the more effective in a large format.

Skills: Animation, Moving Image