EUWINA, European Wine Ambassadors, Master the secrets of European Quality Wines!
HONG KONG, September 20, 2022 /PRNewswire/ — The European Wine Ambassadors campaign will promote wines with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) by Continent China, Singapore, South Koreaand Taiwan
The European Wine Ambassadors campaign sees the collaboration between Spain, Italyand Greece represented by three organizations: Interprofessional Wine Council DO La Mancha, Unione Consorzi Vini Veneti – U.VI.VE. – and the National Interprofessional Organization of Vine and Wine of Greece.
This project is financed by the European Union and will last 3 years, from 2022 to 2024, developing its promotional activities on the markets of Continent China, Singapore, South Koreaand Taiwan.
The campaign will focus on increasing awareness towards quality policies and European standards, increasing understanding and sensitivity towards the fundamental concepts of sustainability, biodiversity and ecosystem specificity, and finally improving the perceived image of connection and synergy between wine producers and the rest of the world. , more general European and Mediterranean products.
The European Wine Ambassador campaign will mainly carry out educational programs and masterclasses for importers, distributors and Ho.Re.Ca., sommeliers and the press to educate and inform them about European Union quality production methodologies as well as EU quality certifications. concerning PDOs and PGIs.
Protected Designations of Origin (PDO) recognize and certify a differentiated quality in a product, which is the result of its own distinctive characteristics, due to the geographical environment in which the raw materials are produced, the products are manufactured, as well as the influence of the human factor involved. Meanwhile, Protected Geographical Indication (PGI) emphasizes the relationship between the specific geographical region and the name of the product, when a particular quality, reputation or other characteristic is essentially attributable to its geographical origin.
Meet our 3 beneficiaries!
DO La Mancha is a Spanish Denominación de Origen Protegida (DOP) for wines, with more than 190,000 hectares planted with vines, and it is the largest area of continuous viticulture in the world. It is located in the autonomous region of Castilla-La Mancha in the center Spain. La Mancha has a vast wine-growing tradition which, added to a series of characteristic geological, geographical and climatic elements that define it, make it an ideal territory to produce excellent grapes and then give life to great wines, with very particular. The wines of La Mancha are today among the most exquisite and prestigious in the world, they are tasted everywhere Spain and also exported to the five continents, making Castilla-La Mancha the first autonomous region of Spain in terms of wine exports by volume.
Unione Consorzi Vini Veneti – U.VI.VE. was created thirty years ago, involving almost all of the Consorzi di Tutela (wine protection consortia) in the region. A far-sighted decision that produced lasting results. The main role of the U.VI.VE. is to represent of Veneto DOC wine sector. Through the consortia, it coordinates the crucial monitoring and control activities for the production and marketing of Veneto DOC and DOCG wines, also with the aim of combating fraud and abuse affecting designations of origin and trademarks. of consortium. This protection ranges from guarantees of traceability to vinification according to traditional methods. Strict controls cover every step of the entire wine production chain, from the vine to the store shelf.
National Interprofessional Organization of Vine and Wine of Greece. Greece has arguably one of the longest wine histories in the world as wine has always been an integral part of Greek culture since ancient times. Greece may not be the first country to produce wine, but what can be attributed to ancient Greece is the development of a culture encompassing all aspects of wine: viticulture, production, legislation, trade and, of course, the art of drinking wine. Despite their immense heritage, the Wines of Greece can promote themselves solely by virtue of their present attributes and not past glories. Over the past three decades, a wind of change has swept through Greek wine production, transforming a relatively traditional agricultural sector into a cutting-edge entity in today’s wine world. Greek producers invested heavily in people, education, know-how and technology, beginning a steep learning curve.
For more information about the campaign, please contact:
EUWINA China asks:
M/s. Ines Liu
+86 136 1170 0868
M/s. Pey Pey Wu
+852 9090 9243
EUWINA Other countries request:
M/s. Marisa Flores
+852 9026 2139
Media Contact – Ainhoa Mombiela
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