Quality Wines from the Heart of Europe” announces the seminar “Exploring Indigenous Grape Varieties of the Spanish Region of Catalonia” in New York

As part of the “Taste the difference” campaign, the seminar will explore five of the best Catalan PDOs: Emporda, Conca de Barbera, Priorat, Montsant and Cava.

NEW YORK, March 21, 2022 /PRNewswire-PRWeb/ — “Taste the difference: quality wines at the heart of Europe“, a campaign co-funded by the European Union and implemented by the Unione Italiana Vini (UIV) and the Spanish public company PRODECA, Promotora d’Exportacions Catalanes, is delighted to announce the campaign “Exploring the native grapes of the Spanish region of Exclusive Seminar “Catalonia”, which will be held in New York City at City Winery on tuesday march 22from 11 a.m. to 1 p.m..

The mission of the Taste the Difference campaign is to raise awareness of European PDOs (Protected Designation of Origin) and PGIs (Protected Geographical Indication) by highlighting some of the main wine regions of Spain and Italy. Aimed at increasing the perceived value of wines of protected origin and national cultural heritage, while guaranteeing an image of excellence and European tradition, the seminar will include an overview and tasting of wines from five Spanish PDOs located in the region of Catalonia: Empordà, Conca de Barberà, Priorat, Montsant and Cava.

DO Empordà, located in the extreme northeast of the Catalonia region, borders the Pyrenees to the north, the Mediterranean to the east and the flat plains to the south and is surrounded by natural parks in an area of ​​great natural value. With a vineyard area of ​​2,000 acres and a production of around 60,000 Hl of wine per year, the Empordà is a champion of sustainability.

The DO Conca de Barberà is located in the northern part of the Catalan province of Tarragona with vineyards at altitudes between 350 and 900 meters above sea level. The surface of the vineyard currently extends over 3,500 hectares and produces an average of 150,000 Hl of wine per year.

DOQ Priorat is a small region in southwestern Catalonia, with a long wine-growing tradition, dating back to the 12th century, and is one of only two Spanish regions to hold the leading DOQ classification. The Priorat has 5176 hectares of vines, 383 of which were planted before 1945.

Created in 2001, the DO Monsant is the most recent Catalan Denomination of Origin, although wine has been made in this territory since Roman times. The DO Montsant is made up of sixteen small villages that surround the Priorat at lower altitudes, reaching an area of ​​vineyards of approximately 4,700 acres.

Located in the Penedès region, with 3,800 hectares of vineyards and 165 million bottles sold each year in 120 countries around the world, DO Cava is undoubtedly one of the most exported sparkling wines, a designation of Spanish origin that rivals in the international markets with well-known regions of Italy and France. Its success lies in its long and illustrious history, having King Alfonso XIII among its admirers, and its extremely high production quality standards.

The seminar will be presented by Ganna Fedorova, the national beverage manager of City Winery. Ganna will use the taste of the land’s native grapes, including the indigenous red varieties Lledoner Negre (Garnacha), Cariñena (Carignan) and Morenillo, and the famous triplet of Cava Xarel lo, Macabeo and Parellada to illustrate the potential of these PDOs Spanish in the region of Catalonia.

For more information about the campaign, visit tastethedifference.wine or email info@tastethedifference.wine. The pages dedicated to the Taste the Difference project can be found on Facebook and Instagram

About the TASTE THE DIFFERENCE PROGRAM

The programme: European Quality Wines: Taste the Difference is a project funded by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of European PDO and PGI wines abroad in China and U.S. In order to achieve this objective, the TTD.EU program will organize wine seminars, workshops and b2b meetings both in these countries and in Spain and Italyinviting wine professionals to take part in study trips Europe. The program, carried out over three years (2021-2023), aims to promote European quality wines, in particular Italian and Spanish, which share a long tradition and a high level of quality.

The beneficiaries: Unione Italiana Vini is the oldest and most mandated association in the Italian wine market. It represents cooperative, private and agricultural wine companies, bottlers, consortia, associations and manufacturers of winemaking machinery or wine cellars / laboratories, located throughout Italy. Promotora d’Exportacions Catalanes (PRODECA) is a public company created in 1986 and part of the “Ministry of Climate Action, Food and Rural Agenda of the Government of Catalonia”. It supports the agri-food sector and its companies with the knowledge, tools and experience necessary to increase their products in Catalonia and around the world.

Media Contact

Cristina CoariCOLANGELO & PARTNERS, 6466242885, ccoari@colangelopr.com

SOURCE Taste the difference

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