The global content intelligence market will be driven by increasing adoption of various technologies across several organizations including machine learning and artificial intelligence during the forecast period 2021-2026
Expert Market Research’s new report titled ‘Global Content Intelligence Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global content intelligence market, assessing the market based on its segments such as applications, manufacturing process and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.
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Key highlights of the report include:
Market Overview (2016-2026)
Historical Market Size Forecast (2020): USD 510 Million
Forecast CAGR (2021-2026): 31%
Forecasted market size (2026): 2.2 billion USD
The global content intelligence market is expected to grow as the need to align content strategy with business goals increases. The availability of advanced enterprise tools and technologies such as machine learning, AI, natural language processing and business intelligence to derive content insights is also driving the intelligence market of content. Additionally, during this forecast period, an increase in the importance of content production from a marketing perspective is expected to drive the growth of the global content intelligence market. Additionally, the content intelligence market is expected to grow owing to an increase in product launch activities of prominent companies. These factors are expected to increase significantly throughout the forecast period, boosting the market.
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Industry definition and major segments
Content intelligence is a strategy of processing content information into correct information and delivering data efficiency to a business based on an artificial intelligence system and software. Software and systems that translate business and content data into actionable insights for effective content strategy and tactics are called content intelligence. It gives advertisers a full perspective of the language of their content and enables them to better judge the context of their content. It’s the science of recognizing and anticipating the most valuable content ideas and topics for viewers.
By Component, the market is split into:
By Deployment, the market is split into:
By Vertical, the market is split into:
- Banking, financial services and insurance
- Government and public sector
- Health and life sciences
- IT and Telecommunications
- Media and entertainment
- Retail and consumer goods
- travel and hospitality
By Organization Size, the market is split into:
- Large companies
- Small enterprises
- Medium Enterprises
By region, the industry is classified into:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
One of the major industry growth drivers is the requirement for an artificial intelligence system to analyze consumer preferences, which can boost the growth of an organization. These facilities help speed deployment, reduce delays, facilitate onboarding and provide specialized training. Rapid advances in cloud technology will drive the creation of cloud-based content intelligence, with security being a priority. During the forecast period, large companies will dominate the industry. The global content intelligence industry is expected to be hampered by a lack of resources and time constraints that make it difficult for marketers to continuously produce high quality content. Moreover, the market growth will be limited during this projected period due to the high volume of content.
Due to the growing adoption of big data analytics by small and medium enterprises, North America now dominates the content intelligence market and will continue to do so during the projection period. North American companies are aggressively investing in digital marketing and customer experience projects, as well as new technologies such as AI, NLP, ML, big data and others. Compared to other parts of the world, the percentage of social media users, smartphone users and ad spend in this region is extremely high. The United States has a mobile device penetration of over 90%, followed by Canada, giving marketers a powerful way to target potential customers. Asia-Pacific, on the other hand, would have the highest growth rate during this period. Indeed, modern technologies such as artificial intelligence and machine learning are increasingly used. Other factors that provide many potential prospects for the content intelligence market include the presence of numerous content intelligence vendors, stable economy, and strong financial institutions in this region.
Main market players
Major players in the market are IBM, Adobe, Opentext, Curata, among others. The report covers market shares, capacities, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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