Zócalo Health’s Culturally Appropriate Virtual Healthcare Services for Latino Communities Now Available

—California and Texas residents can register and access same-day virtual appointments and care navigation services for a flat membership fee—

SEATTLE, October 11, 2022–(BUSINESS WIRE)–Zócalo Health, a health service founded by Latinos and designed for Latino patients, announced the launch of its primary care subscriptions for residents of California and Texas. Starting today, members can access same-day virtual care visits and care navigation services through the Zócalo website, introducing the Latin American community to an enhanced healthcare experience and long overdue, based on trust, relationships and culture.

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Zocalo Health (Photo: Business Wire)

Zócalo Health, which was created as an invitation-only service for select members earlier this summer, was founded by Erik Cardenas and Mariza Hardin to strengthen the health and wellness of the Latino community by breaking down barriers to high quality health services. This multi-state launch demonstrates the company’s continued commitment to providing affordable and accessible primary care that blends tradition and innovation and prioritizes trusting relationships between providers and patients.

Members will have access to a range of services and care options that would typically be treated in primary care, including: mental health issues, prevention and lifestyle needs, chronic disease management, emergency and other more specific health problems. The Zócalo model of primary care includes the use of community health workers (CHWs) – or, as they are called in the Latin American community, health promoters. Research shows that CHWs are essential in helping health systems reach their full potential as they work to connect patients to local resources and care. At the Zocalo, promoters work one-on-one with members to coordinate their care within a team of doctors, nurses, and mental health therapists, as well as connect members to needed resources in the community.

clinicians and promoters are hired from the communities they serve and can provide culturally competent care in English and Spanish. By creating care teams that come from and resemble the communities they serve, the team is better able to foster a primary care relationship with patients. Once care is established with Zócalo Health, members have 24/7 access to chat with their health promoter receive individual counseling on personal health goals and needs.

“Today, I am extremely proud to open the services of Zócalo Health to the community. As a child, I remember the long waits at the community health clinic to see a doctor who often did not speak Spanish. I had to act as a translator for my mother about my own care and help her navigate next steps. I felt guilty that my mom had to take time off work for my appointment and pay for any prescriptions or extra care needed. For my family, no job meant no pay, so a trip to the doctor was a heavy burden on everyone,” said Zócalo Health CEO Erik Cardenas. “As the landscape of healthcare delivery has changed with technology, our community continues to be left behind. The one-size-fits-all model for health care does not work for everyone. I owe it to my parents and family to do better. Zócalo Health is committed to providing our employees with a community built around their healthcare needs.”

Despite the major cultural impact that the Latin American population has had on the United States and their increased purchasing power year after year, the American healthcare system has been slow to adapt its services to the unique health and cultural needs of this community. Latinos still face disproportionate barriers to accessing health care, especially in primary care, where the average wait time to see a doctor is 24 days. This long delay, combined with fewer in-person appointments, high-deductible plans, and high out-of-pocket costs, results in many Latin American patients avoiding treatment, using informal networks (family/friends) or waiting hours in a costly emergency. rooms for treatment. In addition to existing disparities in access to health care, the COVID-19 pandemic and resulting economic impact has exacerbated health inequities for the Latino community, especially when it comes to health. is about accessing high-quality primary care and preventive services.

“I have always been community-oriented and my role as a promoter gives me the opportunity to help other Latinos manage their health and navigate a system that unfortunately hasn’t adapted to our needs,” Zócalo Health said. promoter Caroline Carbajal. “I am thrilled to be able to guide my community through what can often be a stressful experience to provide personalized care management from someone who understands our culture and needs. Our Zócalo Health team stands ready to advocate for our members and ultimately impacting the health of our community, one person at a time.”

Zócalo Health’s membership and payment options are designed to make access to primary care easy and affordable for Latinos. Services are offered through monthly subscriptions, with pricing starting at $40 per month or a discounted rate of $420 per year when prepaid.

Patients in California and Texas can now purchase a subscription and schedule same-day virtual appointments by visiting zocalo.health. Zócalo Health plans to expand to other states in 2022 and beyond.

About Zocalo Health

Zócalo Health is a Latino-founded health service designed for the Latino patient. Our primary care model combines tradition and innovation and favors relationships of trust between healthcare teams and patients. Each member of Zócalo Health is paired with a health promoter (community health worker) to build a relationship to better understand members’ goals and connect them with a Zócalo Health physician. Our team of physicians, hired from the community, focus on prevention, primary care, behavioral health and traditional practices that work together to support the well-being of our members. Operating in the states of California and Texas, Zócalo Health offers affordable and convenient care subscriptions that provide same-day access to culturally aligned providers.

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